One of the most useful SEO for a photographer tips that you will ever get your hands on as a newbie or as someone who is just starting out is the aspect of optimizing your website the right way. A fully optimized website has a far more better chance of getting relevant traffic as opposed to a website that is not really all that optimized when it all comes down to it. There have been tons and tons of tricks used by website owners to make sure that their websites are optimized the right way but as of right this moment, the best way for you to ensure that your website is optimized to the best of its capacity is to make sure that you constantly pump high quality content up all of the time.
Original content is the best way to go right now.
This can be a bit of a challenge in the first few times that you will be doing it but it is something that will turn out to be well worth the effort when you come to think about it at the end of the day. Search engine optimization looks and sounds like a daunting topic to go through with at first but for as long as you have your basics down pat, you should be at a pretty good place.
Work on getting your hands on the best search friendly keywords out there.
This is a great strategy for every SEO for a photographer newbie. There are actually a lot of online tools and even host programs that let you get a glimpse into the kind of keywords that are currently trending in your particular industry. Try to find out about this as much as possible. Bring in some hours for research. Search up the most used keywords in your particular niche or industry so that you will know which ones to use when you are writing content up. It would also be wise if you can go ahead and more or less plan your blog content around this. It will not be easy.
It can tend to be technical.
If you aren’t really that much of an expert when it comes to things like these, it’s OK, you can always outsource it but make sure that you still get to oversee the quality of the blog posts that you are putting up. They should be 100% original and the keywords should not be overkill when it all comes down to it. It can be very easy just leave things up to chance but if you are quite keen on succeeding in what you do, you should be hands on with everything.
Refrain from using flash in all of your websites.
Flash and SEO just don’t go hand in hand. For some reason, search engines are having a hard time profiling websites that are based on flash and this can be a major let down for you especially if you are looking into getting more traffic to your site so that you can convert them into actual bookings. Just get rid of any flash content on your site and you should be just fine.
Getting experience is one of the toughest things that you will have to go through as a wedding photographer but it is something that you need to go ahead and do nonetheless. You have to understand that this is something that even the most successful wedding photographer you know right now must have gone through one way or the other. No one will be happy or willing enough to book you as their official or main wedding photographer if you don’t really have anything to show them in your portfolio. And on your end, you should not have the gall to book anyone professionally if you don’t really know what you are doing. It is something that goes both ways and it is a kind of responsibility that you should take upon yourself.
Although you might have the opportunity to attend photography school as well as undergo various forms of photography training somewhere in your career, it does not really quite match up with the knowledge and skill that experience will be able to give you. This might sound cliché but it really is quite true; experience really is your best teacher. And this is why you should go out of your way to actively seek it out whenever you have the chance to go ahead and do so.
Try to see if you can start off as an assistant to a more established and a more experienced wedding photographer.
If you would like to learn the ropes of the industry, you might as well do so from a reliable source who has been there and done that. Look up the well reputed and well established wedding photographers in your area and try to see if they will be willing to take you in as an assistant or as a protege. These opportunities are quite scarce and quite far in between so if you don’t find someone anytime soon, there is no need for you to get frustrated about it.
Take the time to reach out to people either online or in person until you hit something.
One thing to prepare for is the fact that you will not probably get paid very well for this and that’s alright. You are getting valuable training and experience in exchange for your time and services and that is something that money cannot buy at the end of the day.
Work on smaller projects.
You are not in a position to choose the projects that you would like to work on. At this point in time, for as long as it is something remotely related to photography in general, you should be more than happy to take it and jump on it. All of the areas in photography has something to teach you and something that you can take with you in your journey in becoming a professional wedding photographer someday.
Offer your services as a wedding photographer for free.
Something’s got to give some way somehow. Offer free coverage for your friends and close family relatives, just so that you can get your feet wet and so that you can have something to put into your portfolio to get you started in your wedding photographer career.
In order for wedding photographers to be effective in their craft, they need to make it a point to really stay out of the way as much as possible when they are out shooting weddings. Staying out of the way or staying way below the radar can actually turn out to be so much more work than you would actually think. There is a whole science behind that, actually.
Although the fact remains that you will not really be able to perfect all of those things all in one go, it can help a lot if you at least get a few pointers to take note of that can help speed the process of learning up a bit for you. Try to observe what the other wedding photographers are doing during the weddings that you attend as a guest. This should give you a pretty good insight into how they operate and it will guide you and show you how you should do things as well.
Opt to use natural light, if it is possible for you to do so.
Most of the wedding photographers out there will always go for natural light over any other kind of lighting any time of the day and you should make sure that you do so as well. When you use flash photography, you end up startling the people that you are trying to photograph. It’s not something that comes out looking great in the photos that you are able to produce. More than that, it can also be blinding at times. Unless you would like to end up with batch after batch of pictures that have people squinting in them because of the flash, then you might as well proceed to tone it done a little and opt for the more visually engaging natural light.
Candid shots are something that are next to impossible to attain when you are using artificial light.
This is because it can only come off as something that is a little too obvious when you are shooting photos of people. They become a little too aware that they are being photographed. They can’t help it but to react in such a way wherein they attempt to compose themselves or arrange their hair and the like so that they can look good in the pictures. This is particularly true for women in general. Flash photography will give you away whereas natural light can give you the added advantage of not being noticed right of the bat.
Give people a break every now and then as well.
Try to capture objects or any other inanimate features of the wedding venue that may catch your eye one way or the other. Try to have a better look at flower arrangements or place settings or mantelpieces, and so on and so forth. These shots can turn out to look really great in your portfolio and more than that, it can give people a little more time to relax, knowing that they are not being scrutinized by your camera all of the time.